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Highway Guardian remembers the American film legend James Dean, a rebel with a cause?


James Dean

57 years ago, on September 30, American film legend James Dean died in a car accident only 2 hours after getting a speeding ticket. At the time of his death, Dean was 24 years of age. In a true sense of irony, only days before his death, Dean, who also enjoyed car racing, recorded a Public Service Announcement for the National Safety Council about the dangers of speeding on highways. Fifty-seven years later, Highway Guardian, the creator of the vehicle speed-limiting device, remembers this beloved American icon on the day of his tragic death.

“While some of his own actions were without a doubt reckless and irresponsible, after seeing the PSA Dean recorded for the National Safety Council, we believe the young actor would have supported our mission as well,” said Violeta Chinni, Director of Marketing and Public Relations for Highway Guardian. “We salute Dean’s collaboration efforts with the NSC and would like to remind his fans around the world of Highway Guardian’s mission: to protect young drivers from high-speed-related car accidents.”

In the legendary black-and-white PSA released following Dean's death, Dean addressed young drivers by saying that highway driving can be far more dangerous than race-car driving. “On a track, there are a lot of men who spend a lot of time developing rules and ways of safety,” said Dean. “People say racing is dangerous, but I would take the track over a highway any day.” In the end, unfortunately, the highway proved to be deadly for Dean.

The official PSA is now a matter of public record and can be viewed in its entirety on YouTube.

James Dean About James Dean – James Byron Dean was an American film actor from Marion, Indiana. He is a cultural icon, best embodied in the title of his most celebrated film, Rebel Without a Cause (1955) in which he starred as troubled Los Angeles teenager Jim Stark. The other two roles that defined his stardom were as loner Cal Trask in East of Eden (1955) and as the surly ranch hand, Jett Rink, in Giant (1956). Dean’s enduring fame and popularity rests on his performances in only these three films, all leading roles. His premature death in a car crash cemented his legendary status.
National Safety Council About National Safety Council – The National Safety Council is a nonprofit organization whose mission is to save lives by preventing injuries and deaths at work, in homes and communities, and on the road through leadership, research, education, and advocacy. NSC advances this mission by partnering with businesses, government agencies, elected officials, and the public to make an impact where the most preventable injuries and deaths occur, in areas such as distracted driving, teen driving, workplace safety, and beyond the workplace, particularly in and near our homes. For more information, please visit
Highway Guardian About Highway Guardian – Highway Guardian is an electronic, GPS-based device that limits the top speed of a vehicle to 73 mph by safely controlling the fuel injection system. Powered by the vehicle’s electrical system, the device can be easily installed in about one hour—in a simple, three-wire installation that can be handled by any novice mechanic—and works in nearly any vehicle manufactured after 1990. Designed and created by Dan and Kim Mager—Ohio law enforcement officers—Highway Guardian is designed to help prevent speed-related accidents and deaths. For more information, please visit or


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